Location/Region: Singapore
Industry: Home Appliance Company
Apps implemented: Sales, Purchase, Inventory, Helpdesk, Field Service, Accounting
Software Replaced: Spreadsheets
Users Onboarded: 150
Version: Odoo v14 Enterprise
Hosting type: AWS
The Challenge
As the company grew its footprint across Singapore, managing operations manually or via fragmented systems became a bottleneck. The company needed a robust ERP to streamline inventory control, order fulfillment, and delivery operations across departments while keeping sales performance transparent and accountable.
Key challenges included:
Virtual stock allocation to individual salespersons
Complex warehouse mapping with racks and shelves
Accurate picking and delivery flows
Unified real-time order and inventory visibility
The Odoo-Powered Solution
1. Virtual Inventory by Salesperson
To empower the sales team while maintaining control:
- Products were allocated virtually to salespersons.
- If a salesperson exhausted their stock, they could request a virtual transfer from peers.
- No over-selling was possible without reallocation.
2. Rack & Shelf-Based Warehouse Configuration
Using Odoo’s storage locations:
- Each product's physical location (rack & shelf) was digitally mapped.
- Picking instructions displayed precise locations to the store man.
- Bulk and batch picking were supported for operational efficiency.
3. Smart Picking & Delivery Assignment
- Warehouse managers assigned orders to drivers and vehicles.
- Delivery status (delivered, rescheduled, or cancelled) was updated in real-time.
- Rescheduled orders:
- Next-day orders stayed in a "waiting area"
- Orders rescheduled beyond 2 days were re-shelved and required fresh picking.
4. Streamlined Purchase with Landed Costs
- Integrated both local and imported goods procurement.
- Incoming goods were tracked by container numbers.
- Landed cost calculations included freight and import duties, auto-adjusted to product costs.
Results (Part 1)
Process | Before Odoo | After Odoo Implementation |
Inventory Allocation | Manual & inconsistent | Virtual stock by salesperson, controlled sales |
Warehouse Mapping | Paper-based or Excel | Digital rack-shelf mapping |
Order Fulfillment | Prone to delays and confusion | System-led picking and delivery flow |
Procurement Valuation | Disconnected cost calculations | Accurate landed cost via automated rules |
Stay tuned for Part 2, where we deep dive into the company’s field service, warranty management, and technician cash reconciliation using Odoo's customized Helpdesk and Service modules.